Whatnot

Whatnot, which launched in December 2019, is a livestream shopping marketplace. Having launched with a focus on collectibles like Funko Pops and sneakers, Whatnot has since expanded into a wide variety of ecommerce categories including sports cards and memorabilia, comics, action figures, fashion, electronics, jewelry, and even perishables like food and pet supplies. By September 2021, it had become the most valuable independent livestream shopping company in the US, with 20x sales growth year-over-year in 2021 and 3x sales growth in the first half of 2022.