The Farmer's Dog

The Farmer’s Dog is an ecommerce company selling fresh pet food subscriptions to dog owners in the US. As of April 2025, The Farmer’s Dog is among the most recommended fresh dog food brands, and as of March 2025, the company had generated an estimated annualized net revenue for 2024 of $1.2 billion. Amongst growing direct-to-consumer competition, The Farmer’s Dog has grown to deliver millions of meals every month in correlation with the rising popularity of pet meal subscription services, the continuing humanization of pets, and a marketing campaign that leverages these trends. The company’s success going forward will be largely determined by its ability to further establish its brand and retain its share of premium dog food customers.