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Klarna is a global payments company and a dominant BNPL player, which has since expanded into banking, marketing, and commerce infrastructure. After years of high growth and international expansion, Klarna returned to profitability in 2024 with $2.8 billion in revenue and over $100 billion in GMV. The US is its largest market by revenue, fueled by products like the Klarna Card and AI-powered shopping tools.
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