Postscript

Postscript is an SMS marketing platform that works with ecommerce companies. Originally, the company focused on Shopify stores, but has since expanded to other platforms. Initially, Postscript’s product facilitated mostly one-way communication to help brands broadcast products and deals. The product now helping brands use SMS as a two-way platform to engage with customers in sales and customer service use cases. Traditional digital marketing channels like email, Facebook, and Google ads have become more expensive. SMS marketing has presented itself as a cheaper path for brands to acquire high-value customers.