PostHog

PostHog consolidates product analytics, session replay, feature flags, A/B testing, and other capabilities into a single platform designed specifically for this technical audience. While competitors chase no-code solutions for business users, PostHog deliberately builds for engineers with SQL access, extensive APIs, and the ability to self-host the entire platform, directly addressing the data complexity and integration costs that plague modern software teams. By combining an all-in-one platform with developer-centric design and open-source transparency, PostHog is positioned to become the default analytics infrastructure for the next generation of product-led companies.