Mixpanel

Mixpanel is a product analytics platform that helps businesses track and analyze user interactions within their web and mobile applications by capturing event-based data such as clicks, form submissions, and sign-ups. Mixpanel was an early entrant to the product analytics market, and its product enables product, growth, and engineering teams to answer engagement and retention questions more easily without needing to write queries. Its mission, as laid out by CEO Amir Movafaghi in April 2023, is to “bring the power of event analytics to everyone.”