Persona

Persona is an identity platform that helps businesses verify customer identities. It allows companies to answer identity-related questions about users through a customizable solution that revolves around an identity verification engine. Persona can verify a number of different documents including government IDs, biometrics, or Social Security Numbers to determine the right identity.

As more applications seek to serve the growing online population they need tools to better manage these questions of digital identity. That’s where Persona comes in. The company's core product is a fully-automated identity verification service using machine learning, computer vision, and algorithmic checks to complete verification for multiple products in seconds. Persona handles complex collecting, verifying, and managing sensitive personal information to stay focused on building products.