GlossGenius

GlossGenius operates in the beauty and wellness software market, offering business management tools tailored to independent beauty professionals and small salons. The company has positioned itself as a specialized platform in a competitive landscape that includes both established players like Square and Mindbody and well-funded beauty software competitors like Vagaro and Fresha. The market continues to grow, driven by increased customer demand for online booking portals and beauty professionals’ demand for better software to run their business and increase bookings.