X

Originally launched as a microblogging platform for real-time public conversations, X (formerly Twitter) is now aiming to transform into a multifaceted "everything app" under Elon Musk's ownership. Musk envisions X as more than just a social media platform - expanding into payments, e-commerce, and other digital services in a bid to emulate the success of super apps like China’s WeChat. While maintaining its core functionality of real-time communication, X is introducing monetization strategies such as X Premium subscriptions, ad-revenue sharing with creators, e-commerce, and digital payments. These initiatives are intended to reduce reliance on traditional advertising revenue and sustain growth, although challenges around content moderation, user willingness to adopt, and regulatory scrutiny remain significant hurdles as the platform evolves.