WHOOP

As consumers increasingly value and seek products and services that address needs across several wellness dimensions, such as mindfulness, fitness, or nutrition, the global wearable fitness tracker market has grown to become valued at $45 billion in 2021. It is projected to reach $192 billion by 2030, riding the rising tide of public health awareness driving the broader wellness market along with improvements in wearable technology. Because of these factors, coming off of the COVID-19 pandemic, gadgets that monitor health and wellness are seeing heightened demand.

WHOOP builds a fitness and health wearable product to monitor recovery, sleep, and training, along with a membership for 24/7 coaching to improve health. WHOOP’s performance optimization system tracks recovery, training, and sleeping hours. The company provides athletes, coaches, and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. The WHOOP strap collects physiological data 24/7 to provide an accurate and granular understanding of the body, and the company’s mission is to offer everyone from data-driven athletes to health-conscious everyday consumers, enterprise-level firms, and healthcare organizations a better way to track physiological activity and optimize daily performance.