Synthesia

Synthesia is a provider of AI-generated video for enterprise use, offering a browser-based platform optimized for training, onboarding, and internal communications. Its core value lies in reducing production time and cost by replacing traditional video workflows with synthetic avatars and text-to-video tools. The company’s customer base has grown to 60K, including 60% of Fortune 100 companies. The company also faces increasing competition from startups and adjacent platforms offering potentially lower-cost or more flexible video tools, while limitations in avatar realism may restrict its expansion into higher-fidelity or customer-facing use cases. Sustaining growth will likely depend on Synthesia’s ability to maintain enterprise-grade trust and safety, expand its product scope beyond avatars, and deepen its international presence.