Consumer Social
Health & Wellness
Strava is a platform for athletes and fitness enthusiasts. It provides a fitness tracking tool that doubles as a sports and fitness-focused social network, empowering users to record and share their workouts, connect with others, and engage in friendly competition. Athletes and fitness enthusiasts can track various activities like running, cycling, swimming, and more while analyzing detailed performance data to monitor their own progress and set new personal goals. Strava's user interface and features have made it popular among those seeking motivation, accountability, and a sense of community in their fitness journey. Strava offered 50 different sport categories for tracking fitness as of March 2025, indicating its aim to appeal to a broad range of fitness enthusiasts.