Midjourney

Midjourney describes itself as an “independent research lab” known for producing a generative AI program that creates images based on text prompts. As the demand for online imagery continues to increase, Midjourney could offer a cheaper and more customized alternative to stock photography and reduce time spent on the brainstorming phase for contractors, game designers, and other artists alike. As of May 2025, Midjourney is a self-funded team developing diffusion models for image generation and editing tools, running Discord’s largest server with over 21 million members. Stripe recognized Midjourney as its most globally distributed business in 2024.