Kraken

Kraken is a centralized cryptocurrency exchange and trading platform that serves both individual and institutional investors. The company offers advanced trading tools with low fees for high-volume transactions, targeting active cryptocurrency traders. Its product offerings have expanded beyond trading to include staking, decentralized finance (DeFi) services, a layer 2 blockchain, peer-to-peer payments, and stock trading through its main app. These additional services are designed to attract a broader user base and increase engagement within the Kraken ecosystem by providing more ways for users to hold, transact, and invest through the platform. By the end of 2024, Kraken reported $665 billion in annual trading volume, 2.5 million funded accounts, and $42.8 billion in assets held on the platform.