Agentio

Agentio is a marketplace where brands buy sponsored ad integrations inside creator videos, priced and transacted the way search and social ads are. The platform matches brands to creators using first-party audience and performance data, prices inventory on a CPM basis, and automates contracting, brand safety review, content approval, measurement, and payment. It addresses the gap between the share of consumer attention creators hold and the small share of digital advertising budgets that reaches them, which has stayed small because running creator campaigns at scale required manual work that programmatic tools eliminated everywhere else.